

Shaping The Future
Soutine Bakery may be a small shop on a quiet West Side street, but it has made a tremendous impact on the lives of New York City public school students.
For more than 25 years, owner Madge Rosenberg has been churning out delicious and artful cakes, pies, and pastries. But she has also been creating new opportunities for public school students.
Rosenberg, who began the business with her late husband, has always taken her role in the community seriously. “My husband always felt that public schools needed our help, and that the community should be out there helping them,” she says.
Madge hires public school students to work for several hours each week behind the counter or in the kitchen. Some want to become bakers and chefs, but Rosenberg sees value in the experience for all students. “These are skills you can use in other fields,” she says. “It’s more than just baking and measuring—here they learn responsibility, reliability, how to treat people nicely.”
Rosenberg witnesses first-hand the transformations some students make while working at the bakery. “When they start, the students are afraid to touch anything!” she says. “But then they try, and if they make a mistake, they see it isn’t the worst thing in the world.” She adds that students working at the bakery might discover talents they never knew they had. Students also gain important math skills as they calculate measurements for her delicious baked goods.
“Working here is hands-on, and the skills stick in your head,” she says.
Not only does Madge provide great work experience for students, she also supports public school libraries through The Fund's Shop for Class program.
Now in its fourth year, Shop for Class offers all New Yorkers a chance to play a hands-on role in raising needed funds for our schools. Each fall, merchants agree to donate either a percentage of sales or a flat fee to The Fund for Public Schools, with proceeds going to support Library REACH grants. Since 2004, participants have included retailers of all sizes—from Macy’s Herald Square to Tribeca Treats. Underwritten by American Express, Shop for Class has funded critical upgrades for public school libraries, benefiting over 150,000 students.
New York City’s 1.1 million public school students depend on support from everyone—their teachers and principals, elected officials, and everyday New Yorkers. By providing students with valuable real-world experience, small business owners like Madge Rosenberg are doing their part to build on the progress our schools make every day.
